Tuesday, June 25, 2013

Our new website and wedding letterpress stationery is here.

Yes, it's happening, we got our new website up this morning   hillendpress.com.au   with all our letterpress stationery and wedding invitations. Boy oh boy, we did it. A years hard work has come to fruition, what a relief we say.

The new wedding range is designed around my love of 1830's time period, I love the clothes and the gentile, but most of all I admire writers Henry David Thoreau and Ralph Waldo Emerson, great thinkers.

For Thoreau going to the woods and living for a year on his own in a little hut that Emerson had on his land and really thinking about nature and what it meant to live in solitude and with very little. All he had on his desk was a stone from the pond as decoration and his thoughts onto paper with pen and paper. Writing it all down in a book we now know as  On Waldens Pond, when I read it, it turned my eye to look at nature in the truest sense, to be in the moment.

Let us spend one day as deliberately as Nature, and not be thrown off the track by every nutshell and mosquito wing that falls on the rails. Let us rise early and fast, or breakfast, gently and without perturbation; let company come and company go, let the bells ring and the children cry--determined to make a day of it...Time is but the stream I go-a fishing in...
Henry David Thoreau

For Emerson, he captured the mindfulness with his ideas on how fleeting the permanence of beautiful moments are as being a great disappointment to his life, Emerson quoted "that one can see only certain pictures at once and that the stories and people who fill a day or an hour with pleasure and insight are not able to repeat the performance".

Unlike a printing or an artwork that has permanence and you can return to it to capture a feeling.

It was the beginning of the industrial revolution and these two men were very aware of what the effect of the big changes were going to have on the people and cultures.

To sum it all up, this is why I love the clanking of our press and being out here in the countryside, they are a contradiction and a compliment to each other, they constantly measure each other. It's a balance.

So in the next couple of weeks we will put up the limited edition prints and a few other goodies, but it's alive now and on its way.

We still can't believe it. Another big tick off the board. Yay.

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